Strategy

Competitive Landscape

The most important foundation for any vision and strategic plan is rigorously gathered information about customer needs, the competitive environment, and internal capabilities of the company itself. From the inside looking out, Competitive Intelligence, Primary and Secondary Customer Research, and Environmental Scans are essential to building a competitive strategy. Internally, Executive Aspirations, Financial Assessments, Stakeholder Objectives, and Expectations Gap Analyses help to set the stage for crafting an innovative and realistic vision and strategic plan.